Vertical Video Trends 2024
What's working now in short-form vertical video. Trends, anti-trends, and where things are heading.
Trend 1: Authenticity Over Polish
Highly produced content is underperforming. Viewers prefer authentic, relatable content over polished videos that feel like ads.
Working
- • Raw, unedited moments
- • Personal stories
- • Behind-the-scenes
- • Direct-to-camera talking
Declining
- • Over-edited transitions
- • Scripted, performative content
- • Heavy graphics/effects
- • Obvious sponsored content
Trend 2: Educational Content Dominance
EduTok continues to grow. Viewers want to learn, not just be entertained.
- • "How to" content performs consistently
- • Myth-busting and "actually..." content
- • Quick tips and frameworks
- • Industry insider knowledge
Trend 3: Podcast & Interview Clips
Podcast clips are dominating feeds. Authentic conversations, strong opinions, and compelling guests drive engagement.
- • Hot takes and controversial opinions
- • Celebrity and expert insights
- • Emotional or funny moments
- • Story-driven clips
Trend 4: Captions Are Mandatory
With 80%+ watching on mute, captions aren't optional – they're required for performance.
- • Word-by-word highlighting is popular
- • Large, readable fonts
- • Contrasting backgrounds for visibility
- • Key words emphasized with color
Format Trends
Split-Screen
Showing both speakers in podcast clips. Dynamic switching between speakers.
Green Screen Commentary
Reacting to content with face visible. Personal takes on other content.
Hook-to-Payoff
Starting with outrageous statement, then explaining. Curiosity-driven structure.
Storytime
Personal stories told directly to camera. Narrative-driven content.
Create Trending Content
Klypse helps you create content that matches current trends: vertical format, automatic captions, split-screen for podcasts, and more.